BREWBROKER
BETTER
BEER
BUSINESS
From beer production to brewhouse consumption Brewbroker is the essential online network for anyone working in the beer industry, giving beer professionals quick and easy access to a global marketplace of trusted partners.
Brand proposition
Using on-trade and off-trade drinks sector expertise from the Renegade Collective, together with the Brewbroker team to develop a messaging framework for each of Brewbrokers customer groups.
Brand identity
Evolving an existing basic identity to develop: image style; content guidelines across digital and offline channels; and a suite of icons and animations to plug into the messaging framework, giving the Brewbroker team a suite of content to take forward into their marketing communications.
Launch campaign
A launch campaign in partnership with the Brew//LDN trade event, designed to drive registrations on the Brewbroker platform.
Using an event stand design, event posters, press ads, and targeted social to drive traffic to a super smart Mobile App. The app helped trade guests get the most out of the event by allowing them to ‘bump’ networking contacts and ‘Save’ the beers that caught their eye, while at the same time registering their details with Brewbroker.
The icing on the cake! Filming at the Brew//LDN event and with partner brewers to create a suite of video edits for use across web and social media.
Over 3,000 registrations on the Brewbroker platform on and around the Brew//LDN event.