BENCHMARK TOOL FOR UK FARMERS
Driving efficiency in UK farming through an industry wide benchmarking and collaboration tool for farmers.
Industry benchmarking tool for farmers.
Customer Experience (CX) workshops with UK farmers. Mapping complex user journeys and rapid-prototyping functionality, data inputs and user interface solutions.
User interface & prototyping
High fidelity prototyping over 60 screens across multiple user journeys. Testing information layout, data inputs and application design.
Simplifying complex data capture.
Farmers use this tool to record complex farm management data, monitor their own performance year on year, benchmark against similar farm businesses, and share knowledge and insight to improve performance across the whole UK farming sector.