Mastering AI-Driven Copy

Linda Bethea on KPIs and keeping up with consumers Danone’s US chief marketing officer, Linda Bethea, opens up to Tim Healey about managing a huge portfolio of brands while balancing “the number one role in my life” as a single

Mastering AI-Driven Copy Crafting Complex Briefs and Overcoming Challenges with ChatGPT  Digital marketing is fast-paced. Staying ahead often means embracing innovative tools and technologies. Working for an agency, I’ve had the unique opportunity to integrate ChatGPT into our copywriting processes,

Lights, Camera, AI How AI Transformed Famous Movie Scenes into Marketing Gold  In the ever-evolving realm of digital marketing, leveraging cutting-edge technology to create compelling content is paramount. Enter our latest venture: “Techflix.” As a digital marketer and audio engineer

A higher state of consciousness? Disclaimer: AI free. No ai were consulted during the writing of this content. Thoughts expressed here are solely the work of a traditional 100% organic human.  2 weeks ago we ran an event that brought together

We’re at the elbow of the curve, so expect the pace to be frantic, exciting and scary… BUT remember, ai won’t make all marketers obsolete, only marketers that don’t understand how to use ai!

Whatever the channel or platform, the way your organisation communicates is vital to successful Diversity, Equity and Inclusion (DEI).