Switching tech stack is a pain in the a$$!
Switching out a poor performing, difficult to use or ‘not right for us’ tech platform doesn’t have to be difficult or disruptive. With the right approach you can successfully shift sophisticated and business critical marketing tech in as little as 90 days.
Five things to consider for fast and effective platform rollouts:
Stop! Collaborate & listen
Making sure the tech delivers for everyone and getting buy-in from all concerned is the first step to a smooth technology project. Start early and bring everyone in on the plan from the beginning to avoid nasty surprises and costly delays.
Work closely with a strategic partner (like Renegade) who has the experience to spot stakeholder challenges and provide the tools, techniques and empirical data needed to carefully manage stakeholder sessions. A good partner will help you agree priorities across the business, get consensus and navigate the politics.
Choose the right tech
Balance the demands of digital operations today, with the need to experiment and explore in a rapidly evolving AI driven future. Work with a technology partner (like Renegade) to select tech infrastructure platforms that can support your day-to-day, while still giving you the ability to explore the latest AI plug-in tools and apps.
Think compossible, scalable and flexible. Compossible so you can bring in (and pay for) new features only when you need them. Scalable so you can size up your ecosystem without breaking the budget. Flexable so you can easily integrate and experiment with the latest AI driven plug-ins and apps.
Who’s down with MVP?
Your MVP is your baseline for project success. It gives you the immediate improvements with the biggest impact for all the stakeholders. It tackles critical experience features for your customers and high priority pain for your teams. Prioritise the biggest impact and don’t let noisy but less important stuff get in the way.
The MVP sets you on the right path, laying foundational changes that you can continue to build on once you go live. All the stuff not in your MVP goes into a strategic roadmap that becomes your guide for continuous enhancement. Work with a tactically savvy and strategically smart partner (like Renegade) to continuously iterate, prioritise and balance customer expectations with team capabilities and business budgets.
Sprint, sprint, sprint
Use agile sprints to deliver the work. Agile uses time-boxed packets of work called sprints. Central to the method is the idea of collaboration and continuous improvement.
With the right partner, it challenges the team to produce amazing work in a fixed time. Continuous planning, execution, evaluation and improvement creates a fast moving, challenging and fun environment.
The best work emerges through team collaboration, iteration and healthy competition. After each sprint, the team reflect on what could be improved, taking lessons learned into the next. Working in this way generates a lot of great new ideas. Any that don’t make it into the build are fed into the roadmap, so nothing is lost.
Stakeholder love
Let stakeholders share in the fun. Give them a taste with regular check-ins. Demo the work to show visible progress as ideas are brought to life on screen at the end of each sprint. With just the right amount of detail you can expose even the most senior stakeholders to the positive energy, ideas and achievements of a fast-moving project.
Shout about successes, challenges overcome, and improvements made. Let the wider team know about the new ideas coming out of the sprints. Bring the business along on the journey so everyone has a sense of ownership of what’s produced and achieved.
Want to know more?
Read about a 90 day platform switch for one of Ireland’s largest government organisations, Enterprise Ireland.
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