Tech turnaround: How to save your website without switching platform

Transform tech challenges into triumphs.

Website tech should empower teams and streamline effort. But what if you’re spending most of your time working around underperforming website technology? Unfortunately, mis-sold, badly implemented, over promised and under delivered Website DXP | CMS software is still a pretty common problem.

Whether you’ve got the wrong tech, the wrong partner, a bad implementation or all of the above, ending up with websites that do nothing for customers and a back-of-house content editor experience that frustrates your team is the stuff of nightmares. 

So what’s the answer?

In as little as 90 day’s it’s possible to take on an already established website implementation, immediately improve it, optimise code and clean up bespoke configurations, before moving on to improve the experience for customers and perfect the back-end for your content editors, alongside the training and support they’ll need to really make the experience fly.

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Renegade picked-up and immediately accelerated the growth and development of our already well-established website. 

In the first three months they successfully on-boarded and optimised our technology, then implemented the first major project since the website’s launch. 

Pooja Nambiar,

Global Digital Product Owner, Yugo

30 DAYS: stabilise the tech

Our devs can onboard an already well-established enterprise level website in 30 days. A dedicated team gets to grips with your specific tech implementation including any custom code and bespoke configurations becoming expert on you and your tech. This is your team and the faces won’t change. They’ll own the issues and take pride in fixing, improving and optimising.
 
They audit, categorise and prioritise the issues, fixing the most critical as they go using agile sprint cycles. Anything less urgent (but still important) is put into an ‘order of priority’ backlog and dealt with using the same agile sprint method. They’re fast, effective, enthusiastic and full of energy, which matters. 

60 DAYS: empower your teams

Our client support teams get with your content editor and campaign people to understand their pain. They offer training to upskill your people and help desk support to empower teams while they get up to speed. Often this means hands-on support for business-as-usual digital operations, including campaign roll-out and content management, while your internal teams get to grips with the technology and develop their skills.
 
They work on optimising and configuring the back-end experience for content editors, making sure you can take advantage of the sophisticated features that come with an enterprise level digital experience platform (DXP). On-the-job-training with our people working alongside yours to roll-out content and campaigns is often the best way to explore and showcase advanced features, making sure your people know how to get the best from your website platform.

90 DAYS: strategic roadmap

While the tech is in triage, our business analysts, customer experience designers, and digital strategists are working in the background to develop a strategic plan for your website’s customer experience. They look at competitors, talk to business stakeholders, your customers and even run some focus groups, to come up with a view of what ‘best practice’ looks like for your target customers.

Picking out the key themes they’ll workshop with your business stakeholders to balance their priorities and budgets with customer expectations. What comes out is a roadmap for the rollout of the things you’ll need for a sector leading customer experience. We’ll then work with you to make this happen, bringing all the teams together to deliver a programme of ‘continuous enhancement’ using the same fast, effective and agile sprint approach that knocked the tech into shape.

Want to know more?

Read about our work with global student brand Yugo, on-boarding an existing web-estate, optimising the tech and establishing a future-proof tech strategy to support an aggressive global expansion of brands and markets. 

Powerful ideas connect

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In a world of shifting values, the power of useful ideas is more important than ever. Connect what you’re great at with what motivates people to act and your KPIs will follow.

Renegade provides people first strategy, award winning creative and pioneering technology. We connect you with audiences in honest, unique and useful ways.

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