HEALTH & WELLBEING
Helping heath and wellbeing challenger brand Lifeplan connect with new customers through lifestyle, health and wellbeing content in a new Wellness Hub.
Fresh new look
Inspired by the healthy lifestyle ethos embodied by the Lifeplan brand, we created a fresh and funky new look and feel. A bright and brave design identity with easy to use design guidelines that make the social content really stand out for all the right reasons.
Customer research, combined with volume analysis of search terms popular in the wellness market, to develop a content strategy that addressed positive lifestyle motivators and negative perception of supplements within a highly regulated consumer market.
Content planning, copy writing and social media asset production, together with a social brand design identity and design guide.
Rollout across social media and a new online Wellness Hub, driving consumer engagement on wellness topics with Lifeplan experts and influencers.
Increased followers, upturn in content engagement and click through to Lifeplan product pages and stockists.
Getting under the skin of what customers are searching for seasonally and at different purchase stages. Bringing this insight together with technical analysis of monthly search volume across the wellness market. Benchmarking all this against competitors.
Using all this data to search optimise and Google rank for the terms that have the highest return on investment for the business bottom line.