omni channel CAMPAIGN
NATIONAL
GRADUATE
LEADERSHIP
PROGRAMME
We’re on a mission with Police Now to transform communities across the UK by recruiting and developing outstanding graduates to be leaders on the policing frontline.
Grad recruitment
Attract graduates who wouldn’t usually consider a career in the police into neighbourhood policing roles. Neighbourhood police are some of the most visible and most effective in building trust.
Our job is to research, target and convince a diverse range of talented grads that neighbourhood policing is the career for them!
Big strategic ideas!
Challenge graduate perceptions of who joins the police.
Demonstrate the Police Now mission to challenge the status quo by recruiting leaders who can drive long term positive change.
Use real stories from real Police Now recruits to show their positive impact on communities through innovation in frontline policing.
Gen Z targeting
Omni-channel targeting across 8 policing regions, with a content programme designed to speak to the interests, attitudes and priorities of Gen Z grads.
1. Big campaign messages:
TV, radio, digital display, PPC and a website rich with stories of inspirational impact in frontline communities.
2. Deeper engagement:
Site content, search engines and social media to drill into the detail with stories from real Police Now participants.
3. Re-targeting with first and zero party data:
Re-targeting throughout the consideration journey with digital display, PPC and organic Social.
Targeted radio
Targeted regional radio resulting in a 44% rise in website traffic during radio broadcast periods.
- 00:00
