Growing a multi-brand digital presence for an agriculture giant
Kverneland is an international agricultural company developing, producing and distributing equipment, electronic solutions and digital services to farmers across the globe. With a range of various customer and partner portals and multi-brand entities, Kverneland wanted to harmonise their digital ecosystem. We took on the challenge to stabilize, unify, and elevate Kverneland’s digital presence.
Initially, the goal was to address inefficiencies, integrate technologies like Crownpeak CMS and Salesforce CRM, and transform digital assets for better customer engagement and operational efficiency. This involved a comprehensive overhaul of the digital infrastructure, standardizing user interfaces, and ensuring a seamless flow of information across platforms.
The result? Improved customer satisfaction, enhanced operational efficiency, and a robust, unified digital platform. Kverneland achieved a cohesive digital strategy that optimized both customer experience and business operations globally.
A streamlined, efficient, and consistent digital presence for a multi-brand global business.
Harmony across the digital landscape
Kverneland Group is a global leader in the development, production, and distribution of agricultural implements, electronic solutions, and digital services for the farming community. With a commitment to quality and customer satisfaction, Kverneland continues to be a trusted name in the agricultural sector, helping farmers worldwide optimize their farming practices and achieve better yields.
With operations spanning 17 countries, Kverneland’s influence is truly global, making them a key player in the agricultural sector. Their ability to integrate traditional farming methods with modern digital services sets them apart, enabling farmers to optimize their operations and achieve greater yields, continuously changing the future of farming. Known for their history of innovation, Kverneland looked inward to revolutionise how they engage with their customers.
First, we aimed to stabilize their existing digital ecosystem, removing inconsistency and inefficiencies for the users. We revitalized their customer and partner portals to ensure seamless user experiences. Second, we united disparate digital touchpoints under a cohesive strategy, integrating various technologies and platforms such as Crownpeak and Salesforce. Our main aim was to transform these digital assets into powerful tools for customer engagement and operational efficiency.
Stabilize, unite, and elevate digital experience
Kverneland operate with a vast web estate, covering customer and partner portals, alongside multi-brand entities. Operating multiple touchpoints without a cohesive strategy can cause frustration among users and operational bottlenecks. Kverneland, known for their dedication to pioneering practice in the agricultural sector, wanted to elevate their users’ digital experiences.
The existing SaaS enterprise content management system (CMS) from Crownpeak was underutilized, and the previous technical implementation by another agency failed to deliver the expected results. These issues hindered Kverneland’s ability to effectively manage customer relationships and provide timely, relevant information. Additionally, the lack of a unified digital strategy across their web estate made it difficult to leverage data for business insights and customer engagement. Addressing these digital ecosystem issues was crucial for Kverneland to enhance their operational efficiency and customer satisfaction.
Unifying customer data across web estates.
Overhauling the digital ecosystem
Kverneland’s customers use their digital platforms to access essential services like warranty management, parts ordering, and technical data. Any delays and complexities in navigating these portals would resulted in reduced customer satisfaction and engagement, so Kverneland committed to a strategic digital transformation roadmap to build customer trust and loyalty. They needed a seamless, integrated digital strategy that would streamline interactions, provide value-added services, and enhance overall user satisfaction.
To address Kverneland’s fragmented digital ecosystem, we embarked on a comprehensive overhaul. Our first step was to stabilize the existing infrastructure by conducting a thorough technical audit of the systems in place. We identified critical areas requiring immediate attention and implemented robust solutions to enhance system reliability. Next, we unified various digital touchpoints under a cohesive strategy. This involved integrating the Crownpeak CMS with Salesforce CRM to create a seamless flow of information across all platforms. We also developed new features and functionalities to improve user experience, such as intuitive interfaces and streamlined navigation.
Additionally, we rolled out these enhancements across 15 markets, ensuring a consistent and efficient digital presence globally. By overhauling the digital ecosystem, we transformed Kverneland’s digital assets into a unified, efficient, and powerful platform that significantly improved operational efficiency and customer satisfaction.
A robust, unified digital platform, improved customer satisfaction, enhanced operational efficiency.
Optimising CMS and unifying customer views
One of our key tasks was to optimize the existing SaaS enterprise content management system (CMS) from Crownpeak. The previous implementation of the CMS hampered the effectiveness of the tech and lacked key features and functions. We began by conducting a detailed technical audit to identify areas of improvement.
Our team then re-aligned the CMS with Kverneland’s business and customer requirements. We enhanced the CMS capabilities to support better content management and user interactions. By integrating Crownpeak with Salesforce CRM, we ensured a seamless data flow, enabling Kverneland to gain a holistic view of their customers.
This integration allowed for more personalized customer experiences and improved content delivery. Additionally, we trained Kverneland’s internal teams on using these enhanced tools, ensuring they could leverage the CMS to its full potential. The result was a more robust, user-friendly, and efficient content management system that significantly contributed to improved customer conversion rates.
Developed across multiple brands.
Uniting global digital strategy
Uniting Kverneland’s global digital strategy was a critical component of our approach. We aimed to create a seamless and cohesive digital experience across all markets and brands. To achieve this, we integrated the various customer and partner portals into a unified platform. This included not only the main Kverneland portal but also sub-brands like Vicon and Kubota. We standardized the user interfaces and functionalities, ensuring a consistent experience regardless of the brand or region.
Additionally, we incorporated language localization and content customization to cater to the specific needs of each market. Our team also implemented a centralized data management system to consolidate customer information, enabling better insights and targeted marketing efforts.
By uniting Kverneland’s global digital strategy, we provided a streamlined, efficient, and consistent digital presence that enhanced customer satisfaction and operational efficiency across the board.
Tech to enable enhanced customer insights and personalised, targeting marketing
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